Who makes this

Why it exists

A tool like Lovable or Bolt will build somebody a real business in an afternoon. What it will not do is tell them that the whole site arrives blank to Google, that every page shares one title, or that an AI assistant asked about their company has nothing to quote. Those are not exotic failures. They are what these builders produce by default, and the person who owns the business has no way to see any of it.

Every SEO tool we could point them at assumed they could read the answer. Rank trackers, crawl reports, dashboards of red and amber cells: all of it written for somebody who already knows what a canonical tag is. What that owner needs is a sentence explaining what it costs them and a paragraph they can paste back into the thing that built the site.

How we decide what to tell you

• Every claim names where it came from. A finding carries the page and the line, and is re-read against the bytes that page actually sent before it reaches your report. A finding we cannot point at is dropped rather than softened.
• The score is a count. Checks passed over checks that applied. No weighting, no severity multiplier, nothing tuned to make a number look better or worse. Every row opens into the named checks behind it.
• We do not forecast traffic.No tool can derive next quarter’s visitors from what a page sends, so we do not print a figure that pretends otherwise. It is the easiest number to sell and the one we refuse.
• The questions depend on what you are. An online pharmacy is not asked for case studies and a personal site is not marked down for having no customer reviews. Getting this wrong is how a checklist loses a reader on the first page.
• We show our working. Every request we made to your site and every answer it gave is at the bottom of your report, failures included, so you can check any claim against the thing it was made from.

We run it on ourselves

The first thing anyone sensible does with a tool like this is point it at the people selling it. So do we. This site is audited by the same checks, on the same scoring, with no exemptions. The fixes on this page, the structured data, the sitemap and the contact details all came out of doing exactly that.