Guides
Short answers to the questions that come up when a site is not being found. Each one is a question somebody actually types, answered in its first sentence, with the rest for anybody who wants the reasoning.
What is Generative Engine Optimization (GEO)?
Generative Engine OptimizationGenerative Engine Optimization is making a site legible to systems that read pages and generate an answer from them, rather than to systems that rank pages and show a list of links.
Read moreHow do you appear in Google's AI Overviews?
AI OverviewsThere is no way to submit to AI Overviews: Google draws them from pages already in its index, so the requirements are being indexed, being readable without JavaScript, and answering the question in a passage that can stand on its own.
Read moreWhat is Answer Engine Optimization (AEO)?
Answer Engine OptimizationAnswer Engine Optimization is structuring a page so that a direct question gets a direct answer a machine can extract, whether that machine is a featured snippet, a voice assistant, or a chatbot.
Read moreWhat is LLM Optimization (LLMO)?
LLM OptimizationLLM Optimization is making a site usable by large language models and the tools built on them, which in practice means publishing machine-readable versions of your content and letting the crawlers that feed those models fetch it.
Read moreWhat is E-E-A-T in SEO?
E-E-A-TE-E-A-T stands for Experience, Expertise, Authoritativeness and Trust, and it is the framework Google's human quality raters use to judge whether a page deserves to be believed.
Read moreWhat is programmatic SEO?
Programmatic SEOProgrammatic SEO is generating many pages from one template and a dataset, so that a site can rank for hundreds of specific long-tail queries it could never write pages for by hand.
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Every one of these is something we check for automatically. Run an audit of your own site and you will be told which of them apply to it, with the exact line on the exact page.